Lucy Darling Toddler Memory Book
A toddler memory book: Perfect for those of us who, uh, never did our actual baby books.
Editor-picked collection
Play Date
Play, learn, repeat
All vibes
The edit
36 picks
Little Medical School Mini Medical Kit
New play kits for kids make playing doctor a respectable endeavor
Personalized Wooden Name Puzzle
18 fantastic Easter gift ideas for kids, from Etsy shops that could really use the support right now.
Learning Resources Educational Toys
All the best 2018 Cyber Monday deals and discount codes, in one place!
Google Santa Tracker App / Santa's Village
Google Santa Tracker App / Santa's Village
5 of the best Santa tracker apps to prove he’s real. Because he is. So there.
I’m Fearless Lap Tee (kids)
I’m Fearless Lap Tee (kids)
Fear Not, Little Girls
Baked Chicken Nuggets Recipe Print
Copycat kids meal recipes: Healthy chicken nuggets, easy homemade french fries, and DIY all natural soda.
Mini Mummy Halloween Pizzas (recipe kit or frozen option)
Our ultimate guide to last-minute Halloween recipes: Nearly 200 Halloween treats, meals, cocktails and more
America's Test Kitchen Young Chefs Club Subscription
4 of the best subscription cooking kits for kids that make awesome gifts for little chefs.
Homemade Fish Stick Kit
12 tasty good luck foods to get the new year started right. (Hopefully the kids will eat them too!)
Pumpkin Donut Baking Mix or Recipe Set
12 tasty good luck foods to get the new year started right. (Hopefully the kids will eat them too!)
Up to Snow Good Advent Calendar (Hotel Chocolat) - Penguin Milk Chocolates
The best food Advent calendars of 2021 for kids and their grown ups: Sugar, spice, coffee, whiskey, and a few surprises
Dylan's Candy Bar Chocolate Advent Calendar
The best food Advent calendars of 2020: From truffles to jerky to wine, over a dozen of the most delicious ways to countdown to Christmas
Jane Goodall-inspired kids costume (stuffed monkey + brown shirt)
Super easy last-minute Halloween costumes for kids that you can make in 10 minutes or less.
Wonder (Movie) — Digital Rental or Purchase
Download these free printable Wonder activity sheets and help choose kind
Giant Keith Haring Coloring Roll
Let Keith Haring make your kids into the next Keith Haring
Spectrix Card Game
Amazing Card Games for Family Game Night | Editors Top 10 of the Year
Not Parent Approved Card Game
Amazing Card Games for Family Game Night | Editors Top 10 of the Year
LEGO sustainable plant-based pieces (news announcement)
LEGO gets more eco-friendly with a plastic made from…what??
A Wrinkle in Time: A Daring Adventure Board Game (pre-order)
Where to find the stunning new A Wrinkle in Time board game. Wow.
Zooheads Kids' Novelty Shower Head
Something that will actually get our kids excited to take a shower? Yes, please!
thinkbaby Sunscreen SPF 50+ (12 oz)
The top 10 most affordable safe sunscreens for kids, from EWG’s 2018 safer sunscreens guide
Regal Summer Movie Express $1 Family Movie Tickets
How to find $1 movies for families, and spend the summer in air conditioned comfort
Specialized Canasta Playing Card Deck (point‑value printed)
How to play 5 new card games for kids using a regular deck of cards
Standard 52‑Card Playing Card Deck (with Jokers)
How to play 5 new card games for kids using a regular deck of cards
Klutz Friendship Bracelet Craft Kit
11 of the best Prime Day 2021 Deals from brands we trust. No “ACKHYDRO” or “PROFORL7” or whatever.
Toddler Sesame Street Socks
Why we’re supporting Bombas this holiday: The gift that gives back in more ways than one
MEL Science Subscription (First Month 50% Off with COOLMOM50)
Wish your kids loved science more? This holiday, give them the gift of MEL Science and watch their interest grow.
Young Chefs Food Subscription Box (America’s Test Kitchen)
Our readers’ top 10 Cool Mom Picks posts of 2021. What a list! What a year.
Swap.com — Cleaned & Inspected Preowned Kids Clothes
A comparison of the best kids consignment shops online: Where to buy, and where to sell.
Fisher-Price Ted Lasso Little People Collector Set (6 figures)
Ted Lasso’s new Little People Collector set: Believe!
BabyGate App (child-safe phone kiosk)
5 tips for flying with toddlers, from a mom who has flown many times, with many toddlers
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion
The best sunscreens you can find at Walmart, according to the EWG
Primary Kids' Mix-and-Match Clothing
13 things to make your summer travel with kids easier
SlumberPod Blackout Cover
13 things to make your summer travel with kids easier
Inflatable Toddler Travel Bed
13 things to make your summer travel with kids easier