Back-to-school shopping has a funny way of turning into a negotiation. Parents want shoes that are comfortable and durable. Kids want the pair everyone will notice in the hallway. Luckily, Shiekh makes it a little easier to keep everyone…
If hearing the words K-Swiss instantly transports you back to mall food courts, CD players, and the absolute thrill of picking out your first "cool" sneakers, you're not alone. One of the best parts of back-to-school shopping is seeing a…
Back-to-school shopping has a way of sneaking up on even the most organized moms. One minute you're enjoying summer, and the next you're searching for clothes that can survive playground adventures, classroom crafts, and countless trips …
If you've ever paid hundreds of dollars for a pair of prescription glasses only to sit on them two weeks later, welcome to the club. That's exactly why we were so intrigued by Zenni Optical. You can get stylish frames with prescription l…
There are two kinds of kids' clothing: the pieces that look adorable for five minutes and the pieces that somehow become the MVPs of your entire laundry rotation. Primary firmly falls into the second category. If you've never shopped Pri…
The weather is gorgeous outside here, which means my kids are respectively jumping in puddles, cutting the grass, and going for hikes on muddy trails -- all in the shoes they've been wearing all winter. Which means: it's time for some ne…
Let’s talk about Reef —the brand that’s nailed the art of making shoes you actually want to wear every day. Whether you’re chasing kids, running errands, or sneaking in a beach weekend, Reef has that perfect mix of comfort, style, and du…
If you’ve got a gymnast, dancer, or cheerleader in the house, you already know the leotard struggle is real. Between constant practices, sweaty tumble sessions, and the never-ending laundry cycle, most leos barely survive a month. Enter …
Okay, mama, let’s be honest: Halloween is creeping up, and your kids are already bouncing off the walls with excitement (and probably sugar from your hidden candy stash). But before you drown in costume glitter and candy wrappers, let me…
Alright, parents—grab your coffee, because we need to talk about something: Gymboree’s Fall Sale . Yes, the one where your kids’ closets go from “meh” to magic in five seconds flat, with enough money left over to hire that photographer f…
Let’s be real—Halloween costumes are cute (until your kid changes their mind the night before), candy is fun (until the sugar crash), and trick-or-treating is a blast (until you’re carrying your preschooler four whole blocks home). But y…
A little brand backstory (AKA why you should care) You probably remember The Children’s Place from your own childhood mall runs. These days, it’s less about nostalgia and more about helping moms keep up with the chaos of raising actual k…
If you’ve ever purchased Hanna Andersson clothing, you understand why many parents consider it a longtime favorite. This Swedish brand has built its reputation on organic cotton, durable construction, Scandinavian-inspired style, and fam…
Right now, Footlocker is having a terrific sale on Converse shoes with amazing deals for the whole family. Styles for women like the All-Star Lift, the Chuck 70, the Converse All-Star Platforms, and edgier styles like the Run Star Legacy…
Today, we got this comment from reader Katie, who's looking for shirts that celebrate the power of women and girls in sports. She wrote (lightly edited for clarity): My nephew, father of two young boys and a young daughter went on Facebo…
Neon sneakers are huge this year , and wow are there a lot of great ones! If you're looking for cool neon sneakers for back to school, and you've followed the excitement of the Team USA world-record-setting wins at the Paris Olympics , y…
It's that time of year: Camp clothes shopping! Or more accurately, the time of year I look at the kids' camp clothing checklist and realize we have outgrown everything and gah, where am I going to get those non-itchy navy shorts again at…
I just got a peek at the new Mandalorian Grogu Crocs and whew! Get ready for kids everywhere to be begging for them. It's easily going to be among the hottest kidswear of the summer . Some sales may generate a small commission to help su…
One of my favorite things about taking my son to swim lessons is seeing all the fun swim googles for kids that have become so popular over the last few years. Eyelashes goggles! Rhinestone goggles! Shark's teeth goggles ! Sequined goggle…
I can't think of a better role model for young athletes (and young people in general) than GOAT gymnast and mental health advocate Simone Biles, so I was thrilled to see the new Simone Biles collaboration with Athleta Girl . The collecti…
This is a sponsored message for Generation Joy When parents say we need need basics for our kids, we don't mean basic basics. They have to be soft and comfy so kids wear them, high-quality and durable so kids can wear them a lot, and of …
Lately I've been on the hunt for the best websites for kids' consignment clothes and trying to compare them to help me find the best option for my own needs. Buying gently pre-owned clothes is more sustainable, for one thing, plus kids g…
While we've already been sharing tons of holiday gift ideas , just had to share one more of the coolest last-minute gifts I know. I've written before about the adorable and smart washable design-your-own chalkboard tees from Chalk of the…
This school year , I'm not spending a lot of money on rain jackets for kids. Who's with me? I don't know what it is about rain jackets specifically, but my kids misplace them with abandon. Soccer practice, play dates, the Y...you name it…